The co-producers of the film, M Star Entertainments, a fully owned subsidiary of Indel Corporation and Wayfarer Films promoted by the lead actor Dulquer Salmaan himself have partnered with Abu Dhabi-based decentralised technology company Ammbr to release Kurup NFTs on the Ammbr NFT marketplace on the 25th of October 2021. Kurup, one of the most-anticipated Mollywood feature film release of the year, has achieved a unique distinction of becoming the first Indian movie to release three non-fungible tokens (NFTs) as a part of its promotion prior to the theatrical release. NFTs to be launched on the NFT marketplace of Abu Dhabi-based Ammbr in October last weekĭigital artwork and a printed poster of the feature film “ Kurup” signed by the lead actor Dulquer Salmaan to be up for grabs on the NFT marketplace
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